If you’ve walked past our stall at an event or visited The Dog House self-serve shed recently, you’ve probably noticed the distinct, unmistakable aroma of our natural fish range!
While fish treats might not sound like the most glamorous snack to human noses, to a dog, they are the equivalent of a five-star gourmet dinner.
Whether your pup is obsessed with crunchy Dried Sprats, loves working through a Fish Skin Roll, or needs the long-lasting challenge of a Fish Skin Braid, 100% fish treats are hands-down some of the healthiest snacks you can feed your dog.
If you’re wondering why so many UK pet parents are making the switch to fish—and which treat is right for your four-legged best friend—here is everything you need to know.
Why Are 100% Fish Treats So Good for Dogs?
When Jacob and I started R&J Pet Co., our top guiding principle was finding pure, high-quality, ultra-healthy treats free from hidden junk. Fish treats hit every single mark on our checklist.
Here’s what makes 100% fish snacks a true canine superfood:
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Packed with Natural Omega 3 & 6: Essential fatty acids act like a natural beauty spa for your dog. They nourish dry skin, reduce inflammation, and give your pup a gleaming, show-stopping coat.
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Gentle on Tummies & Hypoallergenic: Many dogs suffer from food sensitivities caused by common proteins like chicken or beef. Fish is naturally gentle, easily digestible, and a brilliant alternative for dogs with sensitive stomachs or itchy skin.
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Nature’s Toothbrush: The rough texture of dried fish skin acts like natural sandpaper, gently scraping away plaque and tartar as your dog chews.
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Low Fat, High Protein: Unlike heavily processed commercial treats packed with wheat and fillers, 100% dried fish provides pure, lean protein without piling on unnecessary calories.
Sprats, Rolls, or Braids: Which Fish Treat Should You Choose?
Not all fish treats serve the same purpose. To help you pick the perfect match for your pup’s chewing style and size, here’s how our natural fish selection breaks down:
| Treat Type | Best For | Key Benefit |
| Dried Sprats | High-Value Training | Bite-sized Omega-3 boost |
| Fish Skin Roll | Daily Dental Clean | Crunchy plaque scraper |
| Fish Skin Braid | Moderate/Keen Chewers | Long-lasting boredom buster |
1. Dried Sprats: The Ultimate High-Value Reward
These tiny whole fish are air-dried to lock in nutrition and flavor. Because they are bite-sized, they are ideal as high-value training rewards or a quick "good boy/girl" snack.
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Best for: All dogs, puppies (from 12 weeks), and older dogs who prefer a softer crunch.
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Pro Tip: Break a sprat in half and sprinkle it over your dog’s evening meal to entice fussy eaters!
2. Fish Skin Roll: The Daily Dental Scraper
Made from 100% fish skin rolled tightly and dried into a satisfying cylinder. They give your dog a solid crunch that actively helps clean teeth down to the gumline.
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Best for: Dogs who need a daily dental workout without the extra calories of heavy meat chews.
3. Fish Skin Braid: The Long-Lasting Boredom Buster
If you have a dog that powers through standard treats in 30 seconds flat, our Fish Skin Braids are your secret weapon. Multiple strips of fish skin are woven together before drying, creating a dense, durable texture that takes real jaw work to unravel.
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Best for: Medium-to-large breeds and keen chewers who need 15–20 minutes of mental stimulation.
"Won't My House Smell Like a Fishmonger?"
This is easily the #1 question we get asked at local events!
Because our fish treats are gently air-dried rather than baked with chemical preservatives, the smell is locked into the treat itself. You’ll definitely catch a whiff when you open the bag (which is precisely why your dog’s nose will go into overdrive!), but they don't leave behind greasy, smelly residue on your carpets or rugs.
Ready to Treat Your Pup to a Seafood Feast?
If your dog hasn't tried 100% natural fish treats yet, you’re about to become their absolute favorite human.
👉 Explore Our 100% Natural Fish Treat Collection Here
Not sure which one your dog will love most? Grab a bag of our Dried Sprats for quick rewards, a Fish Skin Roll that's lasts a bit longer or treat them to a Fish Skin Braid for a peaceful evening on the sofa!
As always, if you have any questions about sizing or dietary needs, drop us a message
Happy snacking!
Ryan, Jacob & Guinness🐾